Designer brand paid advertising is INCREASING for Christmas - here’s why…

I’ve seen SO MANY designer brands running paid ads on Instagram for Christmas. 🎁

So, what am I doing about it?

Genuinely interacting with all I have an interest in…

Ralph Lauren, Loro Piana, Chanel, Hermes, and even businesses including ski resorts and Shopify, which I’ve used since 2018.

So I’m re-targeted to keep up-to-date on their offerings personally (Christmas shopping) and learn their paid advertising strategies professionally.

You can adapt this same learning strategy with emails.

Sign up to email lists you have an interest in and learn about their offerings, how they present it, copywriting, email automation sequences, creativity and overall marketing in general.

If you’re struggling with creativity or want to learn from other marketers, here are two strategies for inspiration.

Now for the WHY.

Wondering why the influx of designer paid advertising for Christmas?

I’d say this is the greatest reason:

‘Despite years of strong performance, the market for personal luxury goods is set to slow down this year for the first time since the 2009 Great Recession. Now, 50 million luxury consumers have either ditched buying designer bags, scarves, watches, and more—or have been priced out’

Link to the full Fortune article:
https://fortune.com/2024/11/17/luxury-goods-lvmh-kering-bain-broken-promises